Cingular to be branded as AT&T

NEW YORK -- SBC, which closed its merger with AT&T on Friday, plans to sell Cingular Wireless under the fabled AT&T name, Ed Whitacre, the chairman and CEO of the combined company, has confirmed to USA TODAY.

Whatever happened to the value of a brandname? Let's spend a year promoting the hell out of one name only to pull the old switcheroo on consumers. Who cares if naming conventions confuse the people who are buying our products: it seems to be working for Intel.

read more | digg story